Книги автора: Stephanie Diamond

The fast and easy way to get the most of out social media marketing Sharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the latest approaches to social media marketing, Social Media Marketing For Dummies presents the essence of planning, launching, managing, and assessing a social media marketing campaign. In an easy-to-read style that is perfect for time-pressed marketers, this essential guide covers all the newest and time-tested trends in social media, including reaching your audience via mainstream platforms; getting social with existing web properties like a company site, blog, mobile tools, and advertising; making the most of Facebook, Twitter, Google+, LinkedIn, and others; launching a campaign and developing a voice; reaching your audience on key and niche platforms, and embracing influencers; and much more. Social media marketing is a highly-effective way to make a big bang without spending big bucks—and it's an easy, way to enlarge your audience, reach your customers, and build your business. With the indispensable tools in this new edition of Social Media Marketing For Dummies, you'll find everything you need to make the most of low-cost, timely online marketing strategies that resonate with consumers and make your brand and business viable in a saturated market. Gives you an overview of your social media marketing choices Covers giving social license to employees and metrics Provides the latest trends in social media marketing Includes tips on creating a social media marketing campaign, avoiding common mistakes, and key resources If you're a busy marketer, small business owner, or entrepreneur looking to reach new markets with social media marketing initiatives, this hands-on, friendly guide has you covered.

Add Facebook to your marketing plan—and watch your sales grow With 2 billion monthly active users across the world, Facebook has evolved into a community of consumers, creating a primary resource for marketers. This presents a demand for knowledge about how to strategically plan, execute, and analyze a successful Facebook marketing campaign. Now, the trusted Facebook Marketing For Dummies has been fully updated to cover the newest tools and features important to marketers and Facebook page owners. If you’re a marketer looking to effectively add Facebook to your overall marketing mix, consider this book the mecca of Facebook marketing. Inside, you'll discover the psychology of the Facebook user, establish a social media presence, increase your brand awareness, integrate Facebook marketing with other marketing strategies, learn to target a specific audience, and much more. Develop a desirable community Sell products and services Use Facebook events to drive sales Get new business tips and avoid common mistakes Whether you're a novice or a pro, you’re no stranger to the power of Facebook. And this book makes Facebook marketing that much more exciting and easy!

A one-stop resource for an exciting new Web-based, slide-free presentation tool! People who have been seeking a flashier version of PowerPoint have found it—and it's Prezi. A Web-based, slide-free presentation tool, Prezi allows users to create and give rich, Web-based presentations complete with dynamic content, contextual layouts, and eye-catching visuals. Prezi For Dummies gets you rapidly up to speed, including how to think outside the traditional slide, create your project, insert Flash and other graphic files, and publish your presentation to a public domain. You’ll also learn valuable tips on what makes a good Prezi. Introduces Prezi, a Web-based, Flash-friendly, dynamic presentation tool Explains how to use online and offline editors and insert images, video, sound, Flash files, and other complex graphics Covers presenting a Prezi, publishing it to a public domain, and collaborating with others Offers tips and insights on what makes a good Prezi—and how to think visually to create content that benefits your business or organization Move beyond slides, put your visual thinking cap on, and get the very most of Prezi with this timely, practical guide.

A straightforward, full-color guide to showcasing data so your audience can see what you mean, not just read about it Big data is big news! Every company, industry, not-for-profit, and government agency wants and needs to analyze and leverage datasets that can quickly become ponderously large. Data visualization software enables different industries to present information in ways that are memorable and relevant to their mission. This full-color guide introduces you to a variety of ways to handle and synthesize data in much more interesting ways than mere columns and rows of numbers. Learn meaningful ways to show trending and relationships, how to convey complex data in a clear, concise diagram, ways to create eye-catching visualizations, and much more! Effective data analysis involves learning how to synthesize data, especially big data, into a story and present that story in a way that resonates with the audience This full-color guide shows you how to analyze large amounts of data, communicate complex data in a meaningful way, and quickly slice data into various views Explains how to automate redundant reporting and analyses, create eye-catching visualizations, and use statistical graphics and thematic cartography Enables you to present vast amounts of data in ways that won't overwhelm your audience Part technical manual and part analytical guidebook, Data Visualization For Dummies is the perfect tool for transforming dull tables and charts into high-impact visuals your audience will notice…and remember.

Stop typing and get more done with Dragon Professional Individual voice recognition software Tired of typing, but afraid to take the leap into voice recognition software? No problem! Dragon Professional Individual For Dummies, 5th Edition gives you a great overview of the industry-leading speech recognition software so you can start talking instead of typing in no time at all. With this easy-to-use guide, you'll quickly find out how to use Professional Individual to open documents, write emails and notes, update your Facebook status, and much more. The book includes everything you need to get started, from launching the software and basic dictating to controlling your desktop by voice, and tips for improving accuracy. Available for both Windows and Mac, Dragon Professional Individual is the gold standard for home and professional voice recognition software. Easy to use and much more efficient than typing, the software can take your productivity to the next level. Get an introduction to everything you'll need to know to get started with Dragon Professional Individual voice recognition software Find out how to access documents, write emails, and even update your Facebook status with nothing more than your voice Includes the most updated information on the latest version of the software Offers information for programmers and developers who want to use the software for mobile app development Dragon Professional Individual For Dummies, 5th Edition is your go-to resource to get up and running with this great voice recognition software in no time.

Drive your content marketing campaign toward success Blogs and social platforms are all the rage right now—especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. This timely text introduces you to the Five C Cycle: Company Focus, Customer Experience, Content Creation, Channel Promotion, and Closed-Loop Analysis. The Five C Cycle drives the creation and documentation of a targeted content marketing strategy, and allows you to approach your content marketing campaign with confidence. By helping you determine your company's focus, uncover your customers' experience with data, develop channel promotions across social platforms, create actionable online content, and use closed-loop analysis to build on previous success, this will become your go-to content marketing guide. Content marketing entails creating and curating content online via blog posts, social media platforms, and more. The goal is to acquire and retain customers by creating content that brings value to their lives, and that encourages them to engage with your brand. This easy-to-understand guide will help you do just that. Analyze customer data to better understand your target audience's journey Leverage social platforms, such as Facebook and Twitter, to develop channel promotions Create and curate intelligent, engaging content that leads to action Build upon your previous success with closed-loop analysis Whether you work for a large corporation, are part of a small business, are a solo thought leader, or are an educator, Content Marketing Strategies For Dummies tells you how to gain a critical, competitive advantage through targeted content marketing strategies.